Idea of cross ownership in Media
Definition Cross-media ownership is a situation in which a single corporate entity owns multiple types of media companies. The types of media companies owned may include print, radio, television,...
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Artificial Intelligence in journalism
In today’s world which is ruled by digitisation, technology is powering journalism. Artificial intelligence involved jobs accounts to around 10-12% of the total functionalities in the...
Challenges and opportunities as a journalist
Today, the media environment is changing in part as a result of technological and market developments largely associated with the rise of digital media. The precise nature of change in the media...
Comprehensivness, Hypertextuality, Interactivity
Comprehensiveness Online journalism has the potential to be more thorough than journalism in any other medium. It can provide materials in multiple forms that free journalists from the bounds of...
News Packages
News packages An online story package is not simply a news article that’s been uploaded to a Web site with perhaps a single photo accompanying it, instead, an online story that uses multiple media...
Integrating audio, photographs, graphics and video to enhance news/article
Familiarize yourself with the strengths of the different types of media content you can use online, and the types of stories that lend themselves to certain media elements. (The goal is to get you...
Technological determinism
Technological determinism is a reductionist theory that aims to provide a causative link between technology and a society’s nature. It tries to explain as to whom or what could have a controlling...
Gerbner’s Model
Mr. George Gerbner is one of the pioneers in the field of communication research. His works are descriptive as well as very easy to understand any other before. He is working as a professor and...
The Newcomb’s Model
The New Comb’s model of communication was introduced by Theodore M Newcomb of the University of Michigan in 1953. He gives different approach to the communication process. The main purpose of this...
Helical Model of Communication
In 1967, Frank Dance has proposed the communication model called Dance’s Helix Model for a better communication process. The name helical comes from "Helix" which means an object having a...
Osgood-Schramm’s Model
Wilbur Schramm proposed the model of communication in 1954. Schramm, a leading communication expert, has provided an overview of the elements and processes of communication to explain how these...
Lasswell's Model
Harold Dwight Lasswell, the American political scientist states that a convenient way to describe an act of communication is to answer the following questionsWhoSays WhatIn Which ChannelTo...
Berlo's SMCR Model
In 1948, the Bell System Technical Journal published a Communication Cycle model, developed by Claude Shannon and Warren Weaver. This model was initially developed to improve technical...
Shannon and Weaver Model
Shannon Weaver model of communication was created in 1948 when Claude Elwood Shannon wrote an article "A Mathematical Theory of Communication" in Bell System Technical Journal with Warren Weaver....
Rhetoric Model
Aristotle (384-322 B.C) was a Greek philosopher and writer born in Stagira, Northern Greece. He was also the teacher of Alexander the Great. He studied physics, logic, mathematics, etc. While...
Introduction to Communication Models
Models of communication simplify the complex process of communication by providing a visual representation of the various aspects of a communication encounter. Some models explain communication in...
The 7 Cs of Communication
The seven C’s of communication is a list of principles for written and spoken communications to ensure that they are effective. The seven C’s are: clear, correct, complete, concrete, concise,...
Communication Barriers
Communication is one of our basic needs. We require to communicate with many people for personal and professional purpose. But while communicating we may face many hurdles or problems. Sometimes...
Communication: Elements and Types
Whenever you've had a conversation, texted a friend, or given a business presentation, you have engaged in communication. Any time two or more people get together to exchange messages, they are...
Introduction to Communication
Context How did humans develop the ability to communicate? Are humans the only creatures on earth that communicate? What purpose does communication serve in our lives? Answers to these historical,...